Beef Burger is as straightforward as its name. The burgers mirror their home: simple, a little messy and deceivingly plain-looking.
The burger patties themselves aren't bad. They're not particularly impressive; in fact, they are a little on the dry side, but that doesn't matter because they're smothered in the trademark sauce that has kept this joint around for half a century.
In a world in which the McDonald's arches are more recognizable worldwide than the Christian cross, competing with the big boys can be more than a bit intimidating. That's why Beef Burger fights dirty.
One bite into your cheeseburger, and you'll be making plans to lick up that mouth-watering sauce dripping down your arm. Like an ice cream cone on a hot day, getting through one of these burgers requires careful hand placement and the sacrifice of a few brave napkins.
But this is no secret sauce. Beef Burger, in a seemingly suicidal business move, lists the ingredients on its Web site: one can of ketchup, a little bit of mustard, a dash of ground ginger and four ounces of delicious.
Best deal of the house? The cheeseburger box: two cheeseburgers, fries and a dollop of coleslaw, which will run you $4.04 with tax - $5.20 if you want a soda.
Beef Burger's crinkle-cut fries, cooked to perfection, don't need ketchup. The coleslaw has that hint of sweetness reminding you that in North Carolina, we can't even eat salad without mixing in some sugar.
Beef Burger has just about everything you could want in a Southern burger place. Cheerwine? Check. Corn nuggets? Check. Salmon burgers? Uh . . . sure. You may not want all 16 variations on the box meal, including vegetarian alternatives, but someone does. Apparently.